Fashion Labyrinth
Statement for Hedieh Ahmadi’s photo installation titled ‘Fashion Network’ at Mohsen Gallery, 19-24 Feb. 2010.
‘For the truth of the matter is that people have mixed feelings and confused opinions and are subject to contradictory expectations and outcomes, in every sphere of experience.’
—Donald N. Levine, The Flight from Ambiguity
A two-minutes ad. A Citroen is assembled in seconds. Disheveled hair under dazzling light. Appears from the corner. Calves. Looks up. Glasses. Black cables of projectors. For the truth of the matter is that people have mixed feelings and confused opinions and are subject to contradictory expectations and outcomes, in every sphere of experience. Reporters’ notebooks. Apathetic looks. Apathetic smiles. Stone faces. Fine black ankle bracelets. The fourth person appears from the corner. Fluffy skirts. Pink wristbands. Pink borders of pockets. Movements of the eyes. Alternative music. For the truth of the matter is that people have mixed feelings and confused opinions and are subject to contradictory expectations and outcomes, in every sphere of experience. 53 cube centimeters of female skin on top right and 82 cube centimeters of female skin on both lower parts. Naked male breast. It is only shallow people who do not judge by appearance. The mystery of the world is the visible not the invisible. A corridor of spotlights. Gazes in the dark. Two lines of lights till the end. Looks to the right. Her thumbnail tears her nylons. Before being put on, nylons are very small and cover very little space. Projection on walls. For the truth of the matter is that people have mixed feelings and confused opinions and are subject to contradictory expectations and outcomes, in every sphere of experience. Long golden skirts. ???? ???. A piece of black cloth under the scarf covers the remaining part of the hair. Two rows of light till the end. Left leg first, right leg second. Slightly diverted towards inside. Camera view from bottom. Snowflakes from the ceiling. Takes off her coat. Tidies her collar. Skinny ribs. Metal structure supporting the catwalk. Exact structural maps. A group of eight men. A red purse. The fifth person hides behind side-curtains. Black and golden eye shadows. A star on her hair. Heels. A part of her knees. Sparkling skin. For the truth of the matter is that people have mixed feelings and confused opinions and are subject to contradictory expectations and outcomes, in every sphere of experience. Shaved eyebrows. A cube around the chin. 
A group of five men exit. They all come on stage. Applause. Bends and expresses gratitude. Very ordinary clothing. Fashions change, but change is always the fashion. Winding tresses in dazzling light. Enters stage directly. Leg of trousers. Looks downwards. Sun glasses. It is similar to a chador but with sleeves. Projectors on both sides. For the truth of the matter is that people have mixed feelings and confused opinions and are subject to contradictory expectations and outcomes, in every sphere of experience. Amazed looks. Sparkling eyes. Blue wristbands. Azure collars. Movement of the eyes. Percussion. Four-layered fine sky-blue shawl. For the truth of the matter is that people have mixed feelings and confused opinions and are subject to contradictory expectations and outcomes, in every sphere of experience. Looks in the dark. The mystery of the world is the invisible. The waist is too tight. Female stockings with bold threads. Bold eyebrows. Never allowed her to shape her eyebrows. Throws the coat on her shoulder. The sixth person enters directly. Lingerie. Fake legs of trousers attached to the clothing with rubber bands. One of them died due to her strict diet, they say. Two-minute ad. The Citroen is assembled. Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihren Arzt oder Apotheker. The third person appears from the corner. 
A spotlight moves with him. For the truth of the matter is that people have mixed feelings and confused opinions and are subject to contradictory expectations and outcomes, in every sphere of experience. Where can you wear these things? I just watched the purses. For two days. Does not stop for a single moment. It starts from the head till the toes. The new Islamic covering is below the knees. Fashion changes not. Had we said something different before? The black woman turns at the corner. He has tucked in the legs of his trousers. A white shirt not tucked in. Cotton shoes and khaki photographers’ jackets. Well-fed. More attractive with a stubble. When did a moustache for women become a fashion? Neat hair under dazzling light. Ad. A Citroen is assembled.